http://www.youtube.com/watch?v=BuEfRWGHc8U
It's a demo of Meadwestvaco's new packaging system called Natralock, which is a clamshell alternative that uses a special laminated paperboard with smaller volume of thermoformed material. The demo is pretty funny because the guy fumbles around to open the package, but the product itself is pretty compelling. I think MWV is on to something here. I wonder to what extent they have patent protection.
Dean
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